Intentional. Elevated. Story-Driven.

ARIANNA RUBRIGHT

Crafting refined visual stories through photography, design + intentional creative direction.

Resume

PHOTO

grapher

MULTIMEDIA

designer

Classically trained in commercial photography, I bring an editorial foundation to fashion, product, studio, and portrait work, with a seamless extension into cinematic videography - all grounded by a lifelong love for landscape and natural light.

I create intentional digital experiences through strategic content, social media, and design. From crafting scroll-stopping photo and video content to building refined Wix websites, I help brands show up clearly, consistently, and with style. Fluent in Adobe Creative Suite and Canva Pro, with a growing UX/UI and illustration practice in Figma and Procreate.

In-House Brand & Marketing Leadership
for Hummingbird Home Renovation in Charlotte, NC
⟶ from 2022-2025

Rebuilt Hummingbird’s website end-to-end in Wix, driving increased traffic and inbound leads, with clients directly attributing their decision to reach out to the clarity and quality of the site and Instagram presence.

snapshot of
this role:

Grew Instagram from a few hundred followers to 8K+ engaged followers, establishing a strong brand voice, visually consistent feed, and active community that consistently generated awareness, engagement, and client inquiries.

Delivered multi-channel marketing campaigns across digital, email, paid social, and print, supported by award-winning project presentation decks that strengthened sales efforts and elevated brand credibility.

Led paid social and search initiatives across Google Ads, Meta (Facebook & Instagram), and Pinterest, creating, launching, and optimizing campaigns to support brand awareness, traffic, and lead generation - pairing performance insights with creative iteration to improve results over time.

Invested in continuous skill development through Pinterest Advertising and Webflow certifications, expanding capabilities in performance marketing and web strategy execution.

As the in-house Marketing & Social Media Coordinator, I led the full-scope marketing strategy for a boutique, high-end renovation company - owning all aspects of content creation, digital design, and multi-channel brand growth. I was responsible for shaping and maintaining a cohesive, elevated brand presence across web, social, email, and print.

Trained as a professional photographer through Appalachian State’s Commercial Photography program, I learned to see before I learned to design. With a deep understanding of lighting, composition, and visual storytelling, this foundation shapes everything I create and sets my work apart across photography, video, and digital design -- allowing me to produce intentional, high-impact visuals in every medium.

My videography experience spans long-form content, short-form social video, educational reels, and trend-driven media designed to engage and grow audiences. With a photography background, I bring a trained eye for composition, lighting, and visual storytelling, and I’m skilled across the full video process - from concept and shooting to editing and post-production - creating polished, high-impact content with any setup.

Videography

I bring experience in architectural and interior photography, capturing luxury renovations, boutique hotels, commercial spaces, and Airbnb properties. My work reflects a deep understanding of light, composition, and spatial storytelling—highlighting design intent, materials, and atmosphere with an elevated, intentional feel.

Architectural + Interior Photography

Wedding, Fashion + Editorial Photography

My background and creative passion live at the intersection of editorial, fashion, and wedding photography, where storytelling, emotion, and aesthetics come together. I have experience shooting both in studio and on location, working across controlled studio environments and natural, environmental settings to create imagery that feels intentional and expressive. This blend of structure and spontaneity is at the heart of my personal work through Ari Treppel Photography, where I focus on capturing elevated, story-driven moments that feel timeless, romantic, and true to the people and spaces I photograph.

CREATING IS AT THE CENTER OF WHAT DRIVES ME.

Let me be the creative force that elevates your brand, company, story, or vision- bringing it to life in a way that’s uniquely you and fearlessly pushes creative boundaries.